Herald Tribune, 26 mars 2008 - C'est de manière critique que le journal Herald Tribune répond à cette question dans son article : « Some shareholders are unconvinced that environmental concern pays off ».
Résumé : Green is green has become a mantra of environmentalists and, increasingly, corporate chiefs. Between money saved by energy efficiency and money made from selling environmentally sound products, they say, going green is great for shareholders as well as the planet. But apparently many shareholders remain unconvinced. Two professors at Dartmouth College have tracked the movement of stocks immediately after companies proclaimed their commitment to sustainability. And they found that share prices dropped much more often than they rose.
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